This collection of activewear and performance apparel is VDG’s own private label collection. In a sporting era of shortcuts and disgraced stars, athletic achievement is often greeted with collective cynicism. Feats-of-Strength aspires to embody authenticity and evoke the unbridled joy and love of sport we all first experienced as children. The collection was launched throughout Bloomingdales department stores.
VDG has extensive experience manufacturing custom sewn textile products for many of the world’s most influential brands. Villency’s vertically integrated approach to manufacturing enables VDG to execute everything from basic promotional bags to elaborate designs featuring intricate hardware, printing and construction details while meeting budgetary specifications.
VDG creates highly detailed clutches, bags and accessory boxes for many of today’s leading consumer brands including Rihanna’s signature fragrance. Utilizing advanced computer modeling along with their own intricate hand-illustrations, Villency Design Group artists produce unparalleled custom designs for global gifting programs.
Fashion Targets Breast Cancer® (FTBC), a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation is dedicated to raising public awareness and funds for the fight against breast cancer all over the world. The CFDA engaged The Villency Design Group to produce a custom blended t-shirt designed in conjunction with the CFDA and The Arnell group for the 2012 fund raising campaign. In addition, VDG developed the e-commerce website for the new initiative that utilized its proprietary global fulfillment platform and centralized order execution that had previously spanned ten countries.